Read Wesley, S., LeHew, M., & Woodside, A.G. (2006). Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method. Journal of Business Research, 59(5), 535-548.
- Read Micro Advisor (2018). Four types of big data analytics and examples of their use. Available at http://www.ingrammicroadvisor.com/data-center/four-types-of-big-data-analytics-and-examples-of-their-use
Prepare a 350 to 700-word journal entry in which you examine your reactions to and thoughts about the concepts and issues discussed this week. Your examination should include outside material (e.g., personal experiences with the subject matter, current events) to demonstrate a deeper level of insight and awareness.
Address the following questions in your journal entry:
- How have the concepts presented in Week Three influenced your understanding of research?
- What is the current and future role of quantitative research in your professional life (outside of graduate school)?
*Please note that this is an exercise in self-exploration and critical thinking meaning that it will be evaluated based on the depth of self-exploration and the degree of critical thinking that you engage in; however, organization and adherence to rules on APA format, grammar, punctuation, and spelling will also be taken into consideration
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