MGT 402 SEU Entrepreneurship & Small Business Reasons for Market Research Discussion

Question Description

5897

Assume yourself as an entrepreneur of a small-scale businessJezara Beverage Company.

(In Continuation to the Assignment -1)

4. Products and Services

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

5. Marketing Plan

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all?important sales projection.

Product

Describe the most important features. What is special about it?

Describe the benefits. That is, what will the product do for the customer?

Customer

Identify your targeted customers, their demographics

Competition

What products and companies will compete with you?

How will your products or services compare with the competition?

Strategy

Outline a marketing Strategy.

Promotion

How will you promote your Product?

What will be your promotional budget?

Distribution Channels

How do you sell your products or services?

Guidelines for the assignment:

Times New Roman (size 12, double-spaced)
Ensure that you follow the APA style in your project and references.
The answer must not be less than 600 words
Plagiarism is forbidden
Follow the first solution for points 1 ~ 3**attachments

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