You will select a publicly traded company and find either a new target market or a product line extension for your selected company. There will be milestones to achieve during the trimester. In Week 8, you will submit your final plan deliverable.

Use the Marketing Plan Worksheets as a guide when writing your paper. These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan.

Follow the Marketing Plan Outline for the final paper, due in Week 8. APA formatting is required for your final paper, review the information below on APA.