Strayer University Revitalizing a Brand The Case of Plaza Home Health Essay

Question Description

Read the case study, Revitalizing a Brand.Usethe Internet to research the branding andcommunication strategies of one health services organization that issimilar to the health services organizations mentioned in the casestudy.

Assignment Instructions

Write a 46 page paper in which you:

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
Conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT)analysis associated with the current marketing communication, identity,and brand position of Plaza Home Health Services.
Assess the importance of benchmarking in Plaza Home HealthServices’ development and implementation of an effective brand strategy(marketing communication, identity, and brand position).
Compare branding and communication strategies of a similarhealth services organization with that of Plaza Home Health Services.Determine whether or not Plaza Home Health Services should applyadditional best practices to its current branding and communicationstrategies. Provide a rationale and support for your response.
Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

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