Please submit a brief proposal (one page) describing your topic for your Marketing plan that is due in week 7. Keep in mind your final paper is an 15 page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work. Things to include in a proposal: What (company or product), Why ( does the company not exist, are they missing the mark, or do you just want to write a new innovative plan for the company), and some preliminary thoughts on “how”. This could include a new market you intend to reach or a new strategy you want to employ.

This proposal must be in APA format.

(Please note there is no specific form for a marketing plan proposal, so structure it like a typical APA formatted paper including a proper title and reference page)

Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#

Course Objectives:

1. Develop a Marketing Plan
2. Define the process for bringing a new product or service to market.

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