In preparation for this discussion, review the following resources:

• TOMS
• GAP

Pick three products on the TOMS website and define who the target customer is for each product. Why would the target customer use the product? Explain.

Does a personal attachment to the vision of the company contribute to the customer’s need for the product? How might the purchase of this product differ for this customer versus a purchase from another website, such as The Gap?

Does culture, race, ethnicity, or social background play a role in who might shop for the products you have chosen?

Make sure you provide the specific links for the three products you have chosen.

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