Select a large retail business, and in a 2 page, APA 7th edition-formatted paper, address how an analytical customer relationship management (CRM) tool may help with customer churn prediction models as described in the above linked videos. How would business leaders utilize data gathered about their customers to customize and target advertising? How would prediction models help in decision-making regarding promotions to offer or other methods to help retain customers and reduce churn?
Note: 400 words with 4 references minimum and intext citations needed.
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