TOPIC: PR Case Study Part 4: Final Draft Press Release

Utilizing the feedback provided in your press release template, use the attached information to draft your press release.

Attached is an example of a press release. Use it to help you draft your release.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

APA format is not required, but solid academic writing is expected.

You are not required to submit this assignment to LopesWrite.

PROFESSOR’ FEEDBACK

Good start. The head/subhead is designed to “hook” the media – you will need to punch these up and get more creative to be able to stand out to the members of the media you are targeting (this is a great place to offer interviews with celebrities or give great stuff away). In advance of the final draft, I encourage all students to reference the examples provided under announcements for format examples for the final draft. Please make sure you include a boilerplate . I look forward to your final draft! 

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