Using the course content and terminology answer the following questions demonstrating your understanding of the relevant topics:
a) Marketing research can be classified into problem identification and problem-solving research. What are the different types of research that can be found under each? Use a brief example for each. (30%)
b) What are the steps involved in the problem definition? Discuss with the relevant course detail. (70%)
Your table of contents should include: Cover page, Marketing Research Classification, Problem Definition, References. The task should be completed as a professional report and submitted (uploaded) in PDF format
Cover, Table of Contents, References and Appendix are excluded of the total wordcount
. Font: Arial 11 pts.
Text alignment: Left
. The in-text References and the Bibliography have to be in Harvards citation style
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