Why do people choose plant-based meat over animal meat for consumption despite the lower price of real meat?

Research Question:  Why do people choose plant-based meat over animal meat for consumption despite the lower price of real meat?

• Max. length: 1 page
• A few paragraphs of description, including:
  • your research question (the “puzzle”)
  • why this is interesting
  • some thoughts on how you plan to tackle the answer (e.g., which economic theories you might use, what evidence you may need to evaluate the findings) 

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