Your marketing plan should contain, at minimum, the following header sections. The format for content,
Your marketing plan should contain, at minimum, the following header sections. The format for content, all exhibits and spreadsheet reports should be double-spaced, with 1-inch margins on all sides of the paper, using 12 point Times New Roman font. The marketing plan should include supporting insight and data (from at least 1 book and 4 articles/online sources). When using supporting insight, be sure to give proper credit to the original author(s) using in-text citations and a reference list. This written report is worth 200 points. ? Page # 1: Executive Summary ? Pages # 23: Situation Assessment and Analysis ? Pages # 4: Market Summary ? Pages # 5-6: Marketing Strategy ? Pages # 7: Financials ? Page # 8: Controls
- Ensure that you format the paper in a Word document using an academic writing style of your choice (APA, MLA, Turabian etc.)
References (5 sources minimum) and in-text citations are required
The paper should be at least 8 pages, excluding the title page & reference page
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