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AMU Beer Launch Sales Marketing Logistics Cultural & Political Aspects Discussion

AMU Beer Launch Sales Marketing Logistics Cultural & Political Aspects Discussion

Question Description

Need a 7 page paper not including title and reference page. Project is to plan a realistic market launch, from introduction through stabilization of operations. “Launch” applies to the target market where you want to sell your product. You are to select a product (not a service), real or imagined, that will be launched in a country other than the United States. Your product may be produced in the U.S., in your target market, or elsewhere. The final project will consist of your business plan and an Excel spreadsheet of anticipated cash flows (expenses and income) with the resulting bottom line (profit or loss) for each year.

Present analysis and conclusions on the following:

The rationale for choosing your product.

The rationale for choosing your target market.

The rationale for choosing the country where your product will be made, including a brief background of the industry in the market, as well as competitors.

The strategy you will employ to launch your product; items to include should include entry decisions and intended mode of entry.

The organizational structure you selected to support the launch.

Sales, marketing, logistics, cultural, and political aspects.

-Financial management considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations.

-Cash Flow statement (within an Excel spreadsheet) where you itemize your various expenses and your income over an initial 5-year period. Create your own numbers, but those figures should be realistic.

APA Format

See attached proposal and Outline


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