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Ashford University Healthcare Medical Marketing Discussion

Ashford University Healthcare Medical Marketing Discussion

Question Description

Complete the two discussions below…must have reference and be plagiarism free

DISCUSSION 1:

The uninsured healthy and young take good health for granted, place a high emphasis on the experience of care, are tech-savvy, and have low motivation to enroll in health insurance plans. Discuss the following for this assignment:

  • What marketing techniques can be used to appeal to the young and healthy and encourage them to enroll in health insurance plans?

The use of APA Style and scholarly references published within the last 5 years is required.

DISCUSSION 2:

Discuss the following for this assignment:

  • Describe what market segmentation is and what a viable market segment should demonstrate.
  • Visit this Web site, and enter your current zip-code in the search block.
  • Using the city data provided, identify a target market, recommend a service line for that target market, and discuss how you would market that service line.

The use of APA Style and scholarly references published within the last 5 years is required.


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