Theproject is intended to provide the student with a basic knowledge ofutilizing mass media available for Business in the market place today.Business has moved passed its traditional role of selling its productsand service through conventional advertising and finds itself looking toenter the “Social Media World”. In this assignment you develop yourpresentation skills by developing your Business Proposal as a mediapresentation.
The CEO (Dale Fudge) ofyour company wants to move into a social media environment requiringthe company to be completely immersed in the social media world by2021with a proposed start date to commence within 6 months. it is yourjob to research and come up with a viable means to do exactly that.First by submitting a Business Proposal then a Media Presentationselling that proposal. Therefore, your task in this assignment is topresent a Business proposal presentation as to how your company canbecome totally dominate in social media by 2021.
Company: Dream Bakers global distributions company specializing in large special event bakery goods.
Time frame: Start – 6 Months Completion 2021
Allotted Budget: $25, 0000.00
1. Your company fictitious but you should base the assignment on real world companies.
2.The assignment requires research much of which should have done inconjunction with the Business Proposal. There should be a flow ofinformation from the proposal to the media presentation.
3. Once youhave completed your research put together a Business PowerPointpresentation to be given to the CEO and Stakeholders (Dale Fudge and theclass). This will be accomplished by uploading to CANVVAS a PDF of the sides, presentation script, and outline notes.The presentation should highlight what media and services is best foryour company to enter the market. Your grade will be based on the depthof research and the quality of your proposal.
Presentation Grading Rubric
8 to 10 slides (50 points
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