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BBA 3201 CSU Marketing Mix for General Motors and Ford Motor Companies Project

BBA 3201 CSU Marketing Mix for General Motors and Ford Motor Companies Project

Question Description


The marketing mix is used within the implementation of the marketingstrategy. Please select one of the industries listed below, and search forinformation about the marketing mix used by at least two companies in yourselected industry:

  • soft drink,
  • fast food/restaurant,
  • hotel,
  • cell phone provider,
  • banking,
  • automobile,
  • airline, or
  • entertainment.

Provide an example of the four areas of the marketing mix—product, price,placement, and promotion—used by each of your selected companies.

Discuss where their marketing mix strategies are similar and where they aredifferent. Explain why.

Identify the product positioning and brand strategy used by your two chosencompanies. Relate the importance of product positioning to their brandstrategy.

Also, consider the element of ethical promotion and social responsibilitytoward consumers.

In addition to company websites, are excellent resources to find information aboutmarkets and individual companies.

Your research project must include an introduction. You must alsoreference at least one journal article from the CSU Online Library and twoarticles from business-related or news websites; therefore, your essayshould be supported by at least three sources. Your research project must beat least four pages in length and double-spaced, not counting thetitle and reference pages. All sources used must be referenced;paraphrased and quoted material must have accompanying citations. UseAPA style guidelines for formatting. An abstract is notrequired.

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