I’m studying for my Marketing class and need an explanation.
the company I have chosen is Little Royals VPK (Voluntary Pre-K) and childcare. Zipcode = 33134 & 33144
LRVPK is a well known high end childcare facility, Rebranding to service more moderate income families through state sponsored VPK.
ASSIGNMENT INSTRUCTIONS Using the template in Module 5 Complete a competitor analysis for a competitor to the company you have chosen for the goal assignment and the target audience assignment (it should be the same company/brand). You ONLY need to turn in the Excel template. You ONLY need to find one competitor. (There is room for 3, don’t do three.) You must complete at least one social media channel.
Strengths, weaknesses, opportunities, and threats come from the SWOT analysis. There is a SWOT analysis template in this module, which you do not have to fill out, but you may. The supplemental reading will explain how a SWOT is completed
Content refers to what sort of content: Is it images, images + text, just text, a quiz, a contest? So Content: Text vs. Image is exactly that, which is more prominent. Content 1,2,3 … allows you to list the sort of content and how often it is used. You only need to cover a couple of weeks. Example: image only – product 5 times.
Promotional refers to the percentage of content that is strictly promotional … ads, coupons etc. Non-promotional material, which is what you usually use social media for, is brand awareness and brand reputation. No overt mention of the product although it may be in the image. It just isn’t the whole point of the image. Use your best judgement.
In general there is no one way to fill out this template. Use it as it will be best useful to you.
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