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BUS 400: Module Four Journal Guidelines and Rubric Web Page

BUS 400: Module Four Journal Guidelines and Rubric Web Page

 

Overview

As the business in the simulation goes through various generations,  it is faced with various external and internal factors that affect its  business model in different ways. You may have also made decisions that  affected the company’s business strategy including its value  proposition, customer segments, revenue models, and other factors. In  this journal, you will reflect on these factors and decisions and  discuss how the business model changed across generations, and then  determine the feasibility of these changes by running them through the  BMC framework.

Prompt

In your journal, reflect on the different BMC segments, such as value  propositions, channels, customer relationships, customer segments,  revenue streams, key resources, activities, partnerships, and cost  structure, and how they affected the decisions made in the simulation  and consequently the company’s growth and direction.

In this journal, select two BMC segments to use in answering the following questions:

  1. BMC segment changes: How have the selected BMC segments changed over the various generations?
  2. The effect of decisions: How have your decisions affected the BMC segments?
  3. Explore your decisions: How did you come to your decisions?
  4. Assess your decisions: Do you believe you made the right decisions in the simulation? Why or why not?

Guidelines for Submission

Submit your journal as a 1- to 2-page Word document using 12-point  Times New Roman, one-inch margins, and double spacing. Sources should be  cited according to APA style.

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