Unit 3 Sales and Customer Service – Discussion Board – Deliverable Length: 400600 words – APA Style with minimum 2 references and citations
Primary Task Response:
This week’s assignment will be interesting because it will ask you to take a road trip to a store and do some observing. I recognize that in this COVID world this can be tough but do your best to be safe by wearing masks, keeping your distance and washing your hands along the way. In the discussions you will all be sharing your experiences of shopping and having all sorts of extras thrust upon you.
For example, if you bought a pair of pants, the sales rep might say, You might want this top to match them, or this pair of earrings or shoes.
Why do companies and virtual stores cross-sell other items to you? When observing a salesperson or checking out at a department store, have you ever had the representative try to sell you cleaner for leather shoes or a store credit card so that you can earn more shopper points? Discuss the following:
- In your opinion, is this part of good customer service or simply revenue generation for the company?
- What ancillary or complementing items have you been enticed to buy, and why?
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