Read chapter 14 in your textbook: Duncan, M., & Geesey, J. (2019). Introduction to marketing. Great River Learning. ISBN: 9781644960581
As we have discussed, marketing is about creating value. We have not addressed how this value is measured.
1) How is sales revenue forecast? Break-even analysis (Chapter 13) is another important consideration.
2) Using your Portfolio Project topic, demonstrate how your sales revenue and your break-even point are calculated.
Your document should be 500 words. Use textbook and also outside references.
This course isemploying an Apple, Android, Mobile Device-Free policy. This applies to cellphones, iPads, and other computer products. It means that I will not acceptexamples of these products in written assignments. You will earn zero pointsfor using these firms as examples.
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