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Consumer Behaviour- Consumer Conundrum/Reflect Assignment

Consumer Behaviour- Consumer Conundrum/Reflect Assignment

Q.   This assignment has three parts, not including reflection.

Part 1: Investigate and state, Starbucks marketing mix. (Product, Place, Promotion and Price.)

Part 2: Describe the promotional strategy, and state whether or not, it is effectively reaching the consumer, and how does it, in your opinion, target consumer(s)? Does it satisfy a want, or need, in any way?

Part 3: Ask someone who uses a Starbucks product, or if you purchase a Starbucks product, describing the value in using the mobile app, or technology, for ordering? How effective is it?

Include reflection piece, to this assignment too.

The reflection piece of the assignment should be at 4 to 5 sentences in which you will include what you thought about each weekly/module, discussions, topics, readings, etc. ( I have attached the rubric below and the 1st chapter we had this week, use it for the reflection piece in the end)


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