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ENT 527 UOP Wk 6 Intermediaries Patent Attorneys & Product Upgrade Discussion

ENT 527 UOP Wk 6 Intermediaries Patent Attorneys & Product Upgrade Discussion

Question Description

This post explains the discussion requirements

To clarify: Minimum of three (3) Posts per week. All posts (responses/replies) have the same requirements.

  • 250 to 400 word mini-essays

supported with a minimum of two references

Please respond to the following. You may post your responses in three postings:

Q1) How important do you think intermediaries, such as patent attorneys, are in bringing a product to market? What services do you think these intermediaries can provide?

Q2) Name some advantages and disadvantages of engaging an intermediary to support bringing a new product to market to help with patents, copyrights, trademarks, or trade secrets. When might you choose to go it alone?

Q3) Supporting Activity – Special Discussion – Improving the Course

It’s always amazing to see how much progress each of you has made over the past six weeks.

In these classes, you each come in with your own past experience. Some with no experience; others are pros.

My goal is to help each of you succeed, but I cannot do it for you. You each have to learn how to work on your own and find things for yourselves. You will not have an instructor on call in the “real” world. You will, however, have the internet, and your friends and associates to call on for help. In this class you have helped each other and shared your ideas. I hope this has helped you develop your skills.

Please let me know if this class has helped you…

As this is a new version of this class, your improvement suggestions are welcome.

As noted earlier, we previously had a requirement of at least 8 substantive post per week with the requirement to respond to with mini-essays to the 3 core questions posted each week.

The new requirements are for at least 3 posts per week.

I strongly believe in the importance of the discussion and in fully formed responses.

My intent is to require a minimum of three mini-essays and optional additional discussion.

Does this requirement support and promote learning? or should I look for a different mix?

Also, please share your suggestions for succeeding in this class and I will post these for future students…

Note: although I require references in responding to posts, I will accept your observations without references for Q3.

RESPONSES :

1. Hello everyone,

Q2) Name some advantages and disadvantages of engaging an intermediary to support bringing a new product to market to help with patents, copyrights, trademarks, or trade secrets. When might you choose to go it alone?

Some advantages of engaging intermediaries: –

1) Provide logistic support: as intermediaries ensure smooth and effective physical distribution of goods and they take care of sorting and storage of supplies at facilities that are close and easily accessible to the end customer. Also, intermediaries facilitate manufacturer services and provide customer care services both before and after sales (Stewart, 2019).

2) Provide transactional functions: as intermediaries can use their contacts to effectively aid market coverage as this is convenient for the manufacturer and the end user. Intermediaries usually carry out marketing and sales activities and are also responsible for establishing and enhancing buyer and seller relations between the producer and the retailer (Stewart, 2019).

Some disadvantages of engaging intermediaries: –

1) The true truth: as the intermediary may blame your price point when the real reason is the failure of the intermediary to explain the product’s benefits effectively. Lowering the price may result in a greater number of sales but not necessarily more revenue or profit as having no direct contact with customers may limit new product development (Jensen, n.d).

2) Products are sidelined: as delays in delivery may adversely affect product importance and bring down sales figures. The success of a business is dependent on the cooperation, knowledge and enthusiasm of its intermediaries as the manufacturer is helpless when its intermediaries ignore its products and promote a competitor’s products that earn better returns and incentives (Stewart, 2019).

2. Q2) Name some advantages and disadvantages of engaging an intermediary to support bringing a new product to market to help with patents, copyrights, trademarks, or trade secrets. When might you choose to go it alone?

The process of obtaining patents, copyrights, trademarks and trade secrets is something that inventors and innovators have been going through for years. Unfortunately, the process is not as easy as just filing a form. There are several criterion that must be fulfilled prior to being issued any protective rights in an official capacity. For many small companies or individuals, this process can be cumbersome and overwhelming. While inventors are intimately familiar with how to create, they are often not familiar with what it takes to protect their inventions. This is when it is advantageous to involve the services of a professional who can avoid any pitfalls and guide them through a smooth issuance of their respective protection.

Intermediaries can also provide services related to distribution, manufacturing, marketing and research. “Intermediaries also provide a number of other services such as transporting goods, carrying inventory, providing selling services, and handling transactions with customers.” (Schilling, 2020)

Jensen (2021), Intermediaries, sometimes called brokers or agents, are valuable because they have the skill, knowledge, experience and, just as importantly, a network the buyer or seller may not have.” While the values of intermediaries seem abundant, the most blaring disadvantage is cost. There are few intermediaries, if any, who provide their vast variety of services without compensation. This dynamic can create an environment of cost versus income if all parties involved don’t regularly revisit the expected services and costs associated with each. Contracting prices can also prevent the unnecessary expenses of overpriced intermediaries to reduce the disadvantages and see the advantages increase.

3.Q1) How important do you think intermediaries, such as patent attorneys, are in bringing a product to market? What services do you think these intermediaries can provide?

I have personally known a handful of people who have created an add-on for an existing product that will provide great improvements to the original product, or have created a completely new product. Both of these people have shared that the vast majority of their worries with their products was obtaining a patent. While it seems like a simple thing to get protections when you create something new, the process of getting those protections solidified is far more complex.

Many inventors take the chance that they will be able to navigate the nuances of the law without the assistance of a professional, but others choose to engage the services of a professional to ensure that their product and rights are safe. With the importance of the patent evolving and increasing throughout the years, patents are no longer something that most innovators are willing to take on by themselves. “Patents are evolving from purely exclusionary instruments into intellectual property assets that play a part in business strategy and have value as transactional goods.” (Wang 2010)

Patent attorneys offer many services to inventors. They can aid in the construction of legal product descriptions, contracts with manufacturers and researchers, help connect inventors with the necessary parties to produce prototypes and full runs of products, as well as aid in the successful filing of patents. (Patent Attorney Services, 2019). With such a wide variety of offerings, dependent upon the individual attorney, the services of patent attorneys and other similar intermediaries are invaluable.


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