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FU Sport Management Sporting Events & Event Experience Discussion

FU Sport Management Sporting Events & Event Experience Discussion

Question Description

Hey guys, another assignment to do, trying to clean all my tasks for the week. Pretty much all information and and question are below, but please if you have any question let me know.

No Format needed, just answer the questions.

Thank you guys

Before you begin putting together your own marketing plan for Wind Surge Opening Day, I want you to consider the marketing planning process as well as items read last week about marketing mix and promotional mix, and consider how these relate to a sporting event that you have previously been to.

Think about the last sporting event** you went to as a fan (pre-pandemic) and submit a fully developed answer for each of the following questions (should be around 500 words total).

  • What are some of the factors that compelled you to purchase a ticket and/or attend the event?
  • Other than the product on the field/court, what stood out to you about your experience at the event?
  • What was the overall attendance like? And what do you think are some factors that lead to that attendance?
  • What do you feel the organization could have done to enhance your experience?
  • Will you attend future events?

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