you must write a marketing plan for a hypothetical start-up company that includes the content described in our textbook on pages 55-57. Additional information concerning how to write a marketing plan is also found on the Sample Marketing Plan for Sonic. I have also included some information below as a guideline for what topics should be featured in your marketing plan. Your final marketing plan will be very similar to the Sample Marketing Plan for Sonic, it means it will include all the marketing plan contents(for example Executive Summary, Situation Analysis, Marketing Strategy, Financials, Controls) Headings, subheadings, tables, exhibits, and appendices must be included at appropriate places throughout the paper, like the Sample Marketing Plan for Sonic
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