Start off the case analysis with an intro. In the intro describe what is going on in the case, give an overview. Then answer the following questions. Use each question as a heading in the analysis. Thoroughly answer each question in 1-2 paragraphs.
Uber Case Questions
- How did Uber leverage a hub-based business model to capitalize on a “sweet spot” opportunity?
- Identify and develop the core objectives the company needed for initial success, including the metrics that would signify that the model was likely to gain traction?
Then continue to conduct the analysis by completing the following: *** put each under a different heading
Conduct the Following Analysis
- Conduct Porter’s Five Forces analysis on the industry Uber lies in *** use the following link: https://www.mindtools.com/pages/article/newTMC_08…. as a reference for the analysis. It would be best to list all five forces and apply/analyze the Uber Case with the following 5 forces
- Conduct PEST analysis on Uber *** use the following link to conduct the analysis, you can use a chart to conduct the analysis https://www.groupmap.com/map-templates/pest-analys…
- Map their value chain *** use the following link to conduct/map out the value chain for Uber. https://strategicmanagementinsight.com/tools/value…
- Identify core competencies and competitive advantages
- Fill in SWOT with key findings from the above analyses*** make a SWOT chart for this
- Outline Uber’s strategy using the five-element model*** use the link to help you outline Uber’s strategy https://saylordotorg.github.io/text_international-…
- Create a business model canvas for Uber*** use this video for guidance
Conclude in 1 paragraph by giving final recommendations and thoughts.
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