Write a 700- to 1,050-word analysis that incorporates the key components of a SWOT analysis for the scenario described in Week One to generate a list of perceived strengths, weaknesses, opportunities, and threats. The analysis will include the following:
- Analyze the purpose of conducting the analysis in the context of the scenario.
- Analyze the limitations and advantages of conducting a SWOT analysis on your own (vs. with a group of stakeholders).
- Use the table provided to record your analysis of the information from the strategic planning scenario and generate two factors for each of the SWOT categories (strengths, weaknesses, opportunities, and threats).
Cite at least 1 peer-reviewed, scholarly, or similar references to support your assignment.
Stevens District Hospital is a 162-bed acute care hospital that is qualified as a not-for-profit facility. The hospital is located in Jefferson City, which has a population of 50,000 with 80,000 in the regional market. The hospital provides a general range of acute care services, including medical/surgical, rehab, and emergency care.
Your role in this planning process will be as the director of the radiology department, where you perform a wide variety of X-ray procedures, nuclear medicine, ultrasound, and MRI testing. In this planning process, you will evaluate the strengths, weaknesses, opportunities, and threats to the hospital, and the role your department can play in increasing business for the hospital.
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