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Impossible Burger Podcast by Guy Raz Questions Discussion

Impossible Burger Podcast by Guy Raz Questions Discussion

Question Description

How I Built This Podcast

Listen to the episode in whichGuy Raz interviews the founder and CEO of Impossible Burger, Pat Brown, and answer the assignment questions.…

Product Overview

Impossible Burger, smells, handles, cooks and tastes like ground beef from cows. The Impossible Burger is sold at restaurants in the United States, Hong Kong, Singapore and Macau. It’s available at thousands of restaurants, served as tacos, empanadas, meatballs, dumplings — and of course, the classic American burger. The Impossible Burger is also available in select grocery stores in the United States. It’s delicious in any dish that uses ground beef — and is simple to cook on the BBQ, charbroiler, flat top grill, steamer or sauté pan.1

Recent Product Growth

There have been shortages of common goods such as toilet paper, yeast, and flour due to high demand during the pandemic — and recent developments indicate that the same might happen to meat. In the midst of these scarcities, sales of plant-based meat alternatives have been booming, with sales up 255% in the last week of March in comparison to the same week last year. This growth outpaces that of meat sales, which only increased 53 % over the same period, according to Nielsen (via Forbes).2




In a word doc to be submitted on Canvas, respond to the following:

1) Who was the Target Market for Impossible Burger?

2) Was this surprising? Why or why not?

3) What else did you findinteresting in the podcast?

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