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ITMA 201 Ahila Customized Technological Solutions SAHL Company Case Study

ITMA 201 Ahila Customized Technological Solutions SAHL Company Case Study

Question Description

Learning outcomes:

1. Apply business communication models to ensure effective business communication

2. Implement strategies to enable effective group communication

3. Apply audience focused strategies to business communication

4. Analyse the impact of technology on business communication

5. Demonstrate appropriate use of workplace skills and technology.


As an employee of SAHL, a company that sells technological solutions to other companies, you have been selected by the CEO to be part of a task force for a new project. Currently SAHL has 20 Bahraini employees all between the age of 20 and 35. The company has been running well for the last two years and has plans to grow. In order to realise this, SAHL will need help from various key stakeholders. The CEO of the company wants to get support from the current employees, potential GCC investors, the American Chamber of Commerce Bahrain.

The new vision of the company is “To become the number one source of customized technological solutions for companies in the GCC region. By delivering quality solutions and excellent customer care, SAHL wants to be seen as an expert company in its field and a trusted partner of its clients”.

The CEO has set the following communication objectives for each stakeholder




Understanding and supporting the new vision of the company.

Potential GCC investors

Investment of 20,000 Bahraini Dinar for business development.

American Chamber of Commerce Bahrain

Access to potential North American Investors.


You have been tasked to:

  • Develop a persona of each of the 3 stakeholders that outlines their values, way of thinking and behaviour. Express how these characteristics can influence mode of communication.
  • Make recommendations as to how to communicate with the 3 stakeholders so that their specific objectives are realised. Take into to account the actual message, channel and context. Your ideas on mode of communication need to be justified by linking this to their persona.
  • Write a 3 minute speech (350 words) for the CEO to GCC investors in line with the objective for this stakeholder.
  • Draft an introduction letter to the American Chamber of Commerce Bahrain asking for their support in attracting further investors.

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