Trends impacting the industry need to be identified and analyzed in terms of how each trend is impacting the industry. Your analysis of how the current trend is impacting the industry is a very important and must be evidence-based, since you are writing an analytical section, not an opinion piece. Do not just list or describes trends as you are expected to include analysis in terms of how each trend has or is or will impact the industry. Just listing trends without analyzing is insufficient.
THE INDUSTRY IS the electric power generation industry. Please complete the three-page analysis.
1. Social Trends
Describe any pertinent current trends in the social climate such as: lifestyle trends; demographics; consumer attitudes and opinions; media views; legal outcomes affecting social factors; brand significance, company image attitudes, consumer buying patterns; impact of and identification of role models or idealized organizations, major events and influences; buying access and trends; ethnic/religious influences; advertising and publicity impacts; and ethical issues. Note you do not have to include everything on this list only identify and analyze the trends pertinent to your industry.
2. Technological Trends
Describe any pertinent current trends in the social climate such as: competing technology development; available research funding; associated/dependent technologies; replacement technology/solutions; maturity of technology; manufacturing maturity and capacity; information and communications; consumer buying mechanisms/technology; technology legislation; innovation potential; technology access, licensing, patents; intellectual property issues; global communications. Note you do not have to include everything on this list only identify and analyze the trends pertinent to your industry.
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