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Lynn University Tail Speak Business Plan Analysis & Presentation

Lynn University Tail Speak Business Plan Analysis & Presentation

Question Description

product is called the tailgate speaker

Product is based off the tailgate speaker of gmc

https://www.gmc.com/gmc-life/how-to/kicker-multipro-tailgate-audio-system

target market is people who tailgate at concerts and football games ‘

  1. Your venture’s mission, vision, and values and your unique value proposition
  2. Your current proposed organizational structure and the one you believe you will need to transition to and at what point you think you will need to make that transition
  3. Your projected high-level organizational growth goals at: 1, 3, 5, and 10 years
  4. The KPIs you will use to measure your progress in attaining these goals
  5. A description of expansion opportunities.
  6. A detailed description of the markets you will target, identifying customer’s needs
  7. A map of the competition you will face as you scale and how you will differentiate.
  8. A PESTEL analysis
  9. Financial goals broken down quarterly and yearly.
  10. A marketing plan of how you will achieve growth complete with an online engagement plan.
  11. A financial plan to determine what capital is accessible during growth and identification of resource needs
  12. A breakdown of your company’s staffing needs and responsibilities.
  13. A plan to foster accountability and motivation in your employees and how you will maintain culture.
  14. A customer retention plan

You will compile this information into a written business plan, complete with an executive summary.


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