Instructions: To participate in this discussion, please respond to the prompt below based on Chapter 10. You must make your initial post by October 12th.
Computer technology has significantly changed the complexion of marketing research in key ways. (Exhibit 10-5a)
In your initial post comment on a data collection method you like as a consumer and why. Give an example of an organization that uses the method and how that impacts your perception of them. Add a second comment on a data collection method you dislike as a consumer and why. Give a different example of an organization that uses the method and how that impacts your perception of them.
When replying to your peer’s post, please be specific in why you agree or disagree with their comments. Professional language and manner is expected. Inappropriate language (as determined by the professor) will void an entry.
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