External scholarly sources required: 3
Word count requirement for initial discussion board post: 250
Word count requirement for each response to classmate: 100
- What is green marketing?
- How does it relate to corporate social responsibility (CRS) and marketing ethics?
- Provide an analysis of a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?
Attached book reference: Ferrell, O. C., & Hartline, M. D. (2017). Marketing strategy: Text and cases (7th ed.). Mason, OH: South-Western/Cengage Learning.
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