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MBA 670 University of Maryland Niche Cost Leader Market Ratio Analysis

MBA 670 University of Maryland Niche Cost Leader Market Ratio Analysis

Question Description

The strategy for question 1 is as follows- Maintain a presence in both segments of the market across two or three countries (global). Competitive advantage is gained by keeping R&D costs, production costs, and raw materials costs to a minimum, enabling the company to compete on the basis of price. Prices are below average. Regional and product branding and sales efforts are below average. The plant automation level is increased to improve margins.

Vision statement: Low priced products for the industry across the globe; our brands offer solid value.

INBOX: 1 New Message

Subject: Report
From: Jillian Best, CEO, MCS
To: You

Hello,

I think we’ve learned a lot about MediCorp’s capacity to compete internationally. Well done.

Let’s take a moment to reflect on what we have learned by employing a global strategy for our client. Again, I have compiled some key questions about how the decisions you made for MediCorp affected the company’s performance.

Please use the attached template and prepare an eight- to ten-page analysis for me by the end of the week. Type your answers directly in the template.

Thanks,

Jillian

Attachments:

Project 4 Analysis Questions

Email signature with MCS corporate logo, Jillian Best, Chief Executive Officer, and contact info

You have now finished working with your team on implementing a global strategy for MediCorp. At this point you will transition into an individual role of an analyst for MCS. Each person on the team will do his or her own analysis of results without any consultation with other team members or with students on other teams.

Submit an analysis of Rounds 1 through 4 of the simulation by answering the questions provided in the Project 4 Analysis Questions template. Link to the Learning Topic from MBA 620 in Question #6 can be found here. Your report should be eight to ten pages (approximately 250 to 300 words per question), double spaced, excluding cover page. Any tables, graphs, and figures should be included in the body of your answers. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. Do not delete the questions as you complete the template.

Along with your analysis, submit your Team Decision Record. Thus, you will submit two files to the dropbox located in the final step of this project.

The next step provides recommended delivery dates and file-naming protocols for Project 4 deliverables.


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