- Use the Customer Centered Job Mapping table located. Thinking about your client’s customers, how can you innovate at each stage of the customer job process? This may be difficult, so you will need to be creative. Note that some of your innovations may not fit within your client’s existing business model or concept. Perhaps your innovation would fit better as a new business. That’s okay. The point of the exercise is to think about products/services needs from the perspective of your client’s customers. If you are having difficulty thinking through this, please contact me.
- may also provide additional insight into completing the Customer-Centered Innovation Map.
- You can use the sheet that I post to complete the job map, or you can complete it a Word document if you follow the same general outline.
- Finally, in a separate document, briefly describe what you learned through completing this Customer-Centered Job Mapping exercise. How can customer-centered job mapping be used within the Design Thinking process?
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