Module 03 Course Project – Persona Chart
Submit a 2-page paper in which you create the marketing persona chart and description of your target market for your t-shirt company in the apparel industry. This paper will consist of two sections: targeted market and segmentation description and a customer persona chart. Your paper needs to be in APA format, include a title page, and a reference list.
For the persona chart, you can build your own or find a free chart making resource on the internet.
Section 1: T-shirt Company Targeted Market and Segmentation (2-3 paragraphs)
Describe the targeted market and include the segmentation information. You can use the resources in from the Discussion Board to research a specific area. Be sure to include the four segmentation sections: Demographics, Geographics, Psychographics, Behavior.
Section 2: Create a Customer Persona Chart based on your research
Create a chart with 7-12 sections to describe different attributes of your targeted market and segments.
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