case : MacKenzie & Marr Guitars
please follow the points and ready case page 81 – 94
- a company SWOT analysis
- a clearly identified central strategic issue(s) facing the company.Remember to focus on marketing strategy and not the immediate short term problems that might be presented by the case writer. This section should not be more than two or three sentences long.
- a set of clearly identified alternative courses of action that will address the central issue of the case
- a brief analysis of the pros and cons of each of the strategic marketing courses of action that you have identified. Ensure that you use the market research and financial numbers presented in the case effectively. You must analyze the marketing data provided by the case writer. Failure to do so will result in a grade of F.
- your choice of the most appropriate strategic marketing course of action for the firm along with a brief implementation plan.
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