I don’t know how to handle this Marketing question and need guidance.
For your Week 4 Discussion Board activity, you are to review both of the following videos of professional focus group research in action. Watch the videos, select one for your DB, and describe in detail:
- the nature of the research,
- the focus group member make up,
- how it appeared to be working as a method to collect qualitative research
- the manner by which the moderator conducted the FG based on what you learned in the text and the additional resources provided.
Make sure you provide feedback to other student’s input after watching their videos.
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