I don’t know how to handle this Marketing question and need guidance.
For your final project in this course, you will apply what you have learned about the four P’s to research the segmentation, targeting, and positioning strategy of a product and analyze how the marketing mix is incorporated into that product’s marketing strategy. The marketing mix should accomplish the positioning strategy of a product within a targeted segment. Your mission for this project is to explain in a written report how the positioning strategy is accomplished using the marketing mix for a product of your choice from a well-known brand.
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