The External Environment Chapter 3 of Mastering Strategic Management & CNBC article posted in Canvas on Coronavirus and retail
(Short Answer/Mini-Essay your submission should be approximately 500 – 600 words in total. Some questions might be answered in 30-40 words; other questions might require 100 words or more to answer. Feel free to use your judgement! )
1. Consider the external environment. What is the difference between the general environment and the industry environment?
2. What is a PESTEL analysis? What do each of the letters stand for? Explain.
3. Review the Coronavirus shopping article. Which one(s) of the forces of the PESTEL analysis do you see? What impact, if any, are they having?
4. If you see one or more forces, which one or ones are the most important? Explain. If you don’t see any of the forces in the PESTEL analysis, then explain what forces you do see in action.
i have the pdf version of the book incase you may need it but i cant upload it , any idea on how i can upload it or get it to you ?
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