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Winston Salem State University Sales Presentation Healthcare Marketing HW

Winston Salem State University Sales Presentation Healthcare Marketing HW

Question Description

I need support with this Marketing question so I can learn better.

Sales Presentation: Topic and Reference Page Instructions

The purpose of this assignment is to prepare you for your Sales Presentation – Choose a topic on chemical dependency and create a reference page of at least 5 scholarly sources in current 7th edition APA format.

Sales Presentation – Final Submission Instructions

Develop a short sales presentation of 7–10 minutes about a chemical dependency program that you would make to an employee assistance professional of a large company. Use YouTube or screencast to record your presentation. You may use graphics and images, but they must enhance the presentation and not detract from it. You will use an updated version of the reference list originally submitted and must use at least 2 of those references in your presentation. Create a separate reference page slide using current 7th edition APA format.

Show how the presentation would change using:

  1. The stimulus-response approach,
  2. The selling formula, and
  3. The need satisfaction method.

THE BOOK:Berkowitz, E. (2017). Essentials of health care marketing (4th ed.). Sudbury, MA: Jones & Bartlett Learning.


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